If you’ve worked with a digital marketing agency on the Gold Coast, you would have heard the expression “content is king” being bandied about. Bill Gates penned this phrase way back in 1996 when writing about the future of the internet as a “marketplace for content”.
The truth of the matter is that this continues to be true. Let us take a look at why content is so important and how you can harness the power of excellent content.
Quality Content Drives Traffic
Your website’s ranking in search results is vital for attracting visitors. High-quality, SEO-optimised content acts as a signal to search engines to rank your site higher. Statistics show that the higher your ranking (preferably top 3), the more traffic will flow to your website. More flow means more opportunities to convert visitors into customers.
Trust is the cornerstone of all prosperous business relationships. When your content strikes a chord with your target audience (by solving a problem they have or helping them realise a dream), you can position your business as a thought leader. This builds credibility and trust, setting the stage for lasting connections.
Content With Purpose: Generating Leads
While your content must be engaging and informative, remember that it also serves a purpose: to get more customers. By weaving persuasive and actionable texts into your content, you provide opportunities and invitations for visitors to engage and transact.
Content as a Support Act
The content on your page doesn’t stand in isolation; instead, it is an extension of all your other marketing channels. It should tie in neatly with your social media posts, email marketing efforts and PPC advertising. The content on each channel must echo and reflect the voice of your overall marketing campaign.
A Cost-Effective Solution for Marketing Excellence
Dollar for dollar, content marketing stands out as one of the most cost-effective solutions, guaranteed to provide a high return on investment. It stands head and shoulders above traditional advertising and gives you a unique opportunity to reach and engage with your audience.
Want to learn more about how we can help you harness the power of excellent content in your digital marketing strategy? Contact Strategi Marketing Group for a free discovery call. As a top digital marketing agency on the Gold Coast, we specialise in creating content that will captivate your audience and lift your brand to new heights.