As a business operating in the modern online world, social media simply cannot be ignored as a marketing tool.
However, to truly use a social media marketing agency effectively, you should employ the assistance of a social media marketing agency that really knows what they’re doing and can help guide your strategy to success.
That said, here are some powerful social media marketing tips that you should take seriously, whether you are operating through an agency or attempting to do it yourself.
Ensure A Diversity Of Content
The key to a successful social media marketing strategy is to regularly provide diverse content. This content should also be genuinely valuable and interesting enough to ensure that customers engage with it to the desired level.
This means properly understanding your target market and ensuring that your social media posts are aligned with their interests.
Use polls, questions, contests, updates, announcements, industry news, how-tos, quick tips, useful data, professional insights, and much more in your content strategy. Aside from using different types of content, it also helps to vary the formats. For example, you might want to share textual stories in addition to videos, images, live streams, and more.
A good rule of thumb to follow here is the 70-20-10 rule, which says that about 70% of your posts should be informational, 20% emotional, and 10% promotional.
Consistency Is Key
A good social media marketing strategy can be severely undermined by lapses in activity or inconsistencies in the way the brand is represented on different platforms.
This means that the same tone and personality should be portrayed across each platform, even though each platform has its own unique voice and environment, to ensure a unified brand image.
Many companies make the mistake of posting things on their social media pages and then walking away. However, it’s important to understand that social media platforms are not just soapboxes but are actual communities that are designed primarily for back-and-forth engagement.
This means that you should endeavour to respond to comments, like other people’s posts, share relevant or interesting things that others have posted, comment on other posts, run live streams where you engage with your audience, post polls that encourage interaction from your followers, and engage in real-time discussions wherever possible.
At Strategi Marketing Group, we can assist you with your social media strategy and help you develop one that is highly effective and engaging, leading to improved conversion rates. As an experienced social media marketing agency, we know all the tips and tricks to carry out an effective campaign. Get in touch with us today to get started!