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PORTFOLIO

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BRAND LAUNCH & CONTENT MARKETING STRATEGY

Molto Bella, an innovative skincare brand set to launch in Spring 2024, aims to redefine the industry with its unique Microbiome-targeting products. To ensure a successful market entry, we developed a comprehensive suite of services, focusing on brand development, content marketing, and strategic consulting.

 

WHAT WE DID:

  • Brand Development:
    We refined Molto Bella’s brand identity by further developing the tone of voice, visual elements, and core messaging. Our enhancements ensured the brand resonated with its target market, emphasising the unique benefits of their microbiome-targeting products.
  • Content Marketing Strategy:
    Our team created a robust content marketing strategy that educates and engages potential customers. This strategy included content planning, creation and distribution across various channels, focusing on the unique selling points of Molto Bella’s products.
  • Content Creation and Social Media Management:
    We created high-quality, compelling content for Molto Bella’s social media platforms, focusing on Meta and TikTok. This included a mix of static posts, videos / reels and stories that showcased the brand’s products, shared skincare tips and highlighted the brands USP. Our content strategy is designed to build a strong online presence and foster a community around the brand.
  • CRM, EDM, and Automations with Klaviyo:
    To manage customer relationships effectively, we implemented a CRM system tailored to Molto Bella’s needs. We integrated Klaviyo for email marketing, developing EDM campaigns and automations to nurture leads and retain customers. This setup allows for personalised communication, enhancing customer engagement and loyalty.

 

To ensure Molto Bella’s launch success, we continue to provide ongoing consulting services with the founder. This involves regular strategy sessions and adjustments based on market feedback. Our collaborative approach ensures that the brand stays aligned with its goals, brand positionng and is able to adapt to the evolving market landscape.

Through this comprehensive and strategic approach, we’ve positioned Molto Bella for a successful launch, creating a strong foundation for growth and brand recognition in the competitive skincare market.

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