Bushby Cleaning eDM's

Bushby Cleaning eDM’s

Bushby Cleaning is a Queensland-based brand with a long-standing reputation for effective, non-toxic cleaning products. They’d built trust over decades, but their online experience wasn’t keeping up. Their growth had flatlined, and their tech stack was holding them back.

What We Did

We rebuilt Bushby’s digital foundation with a clear focus on performance and efficiency.

Migrated from WooCommerce to Shopify to improve site speed and functionality
Designed a conversion-led interface aligned with their refreshed visual identity
Integrated key operational systems including shipping, accounting, and logistics
Streamlined CMS functionality to reduce internal friction
Connected Shopify to Klaviyo to enable automated email flows
Designed and managed eDM campaigns to support retention and drive repeat purchase

The new setup delivered both a seamless user experience and a more efficient backend, enabling growth without operational bottlenecks.

What We Achieved

In just 2.5 months of email automation alone:

$8,785.65 in attributed email revenue
811% increase in abandoned cart conversion value
$0.57 earned per email recipient
Almost $9K in new revenue from just two campaigns and automation flows
2,012 recipients added and growing fast

Now with a fast, functional website and a clear email strategy, Bushby’s online revenue is no longer an afterthought, it’s a core driver of business growth.

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