WHAT WE DID:
Southport Park recognised the need for a strategic overhaul of their social media strategy after years of inactivity.
Our primary objective for Southport Park was to develop and implement a customised social media strategy that not only enhances their brand image but also produces tangible results.
The deliverables included:
- Customised Social Media Strategy Development: Upon commencement, we developed a customised social media strategy that included a thorough analysis of the target market, defining the brand’s tone of voice, brand, and other crucial elements. This strategic foundation ensured that the content we generated would effectively resonate with the desired audience.
- On-Site Content Shoots: Each month, the team is on-site, capturing fresh, authentic content that showcases Southport Park’s retailers and offerings.
- Captions Generation: Crafting compelling captions that not only resonate with the target market but also ignite engagement and conversation.
- Diverse Content Mix: To cater to Southport Park’s diverse audience, we curate a mix of static images, attention-grabbing reels, and engaging stories. This approach ensures that the content remains dynamic and captures the attention of various demographic segments.
- Retailer Engagement: We actively engage with retailers, promoting their products and services through coordinated social media campaigns. This not only strengthens relationships but also fosters a sense of community among the tenants.
- Monthly Performance Reports: Our team provides detailed monthly reports that highlight the performance of each social media channel. These reports include key metrics, engagement data and insights that help refine the strategy further.
Through this comprehensive approach, we aim to elevate Southport Park’s online presence, increase foot traffic and retailer sales, as well as boost overall brand recognition in the marketplace.