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PORTFOLIO

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SOCIAL MEDIA STRATEGY & MANAGEMENT

Austworld, a national B2B supplier in the plumbing industry, embarked on a transformative social media journey with our agency to redefine its digital presence and deepen connections with its core audience: plumbers. Recognising the critical role of end consumers in the B2B purchasing cycle, our mission was to establish Austworld not just as a supplier, but as a trusted community leader in the plumbing sector.

WHAT WE DID:

  • Comprehensive Audit: Analysed the competitive landscape, market and customer profile to develop a customised social media marketing strategy.
  • Community Building: Targeted engagement to connect with plumbers, fostering a sense of community and brand loyalty.
  • Brand Refresh: Introduced a fresh, bold brand direction to capture attention and stand out in the industry.
  • Personality & Engagement: Humanised Austworld by showcasing brand personality and engaging content, making the brand more relatable and engaging for the community. This was through the introduction of short form video and involving staff and the brands locations.
  • Driving Traffic: Implemented strategic content and calls-to-action to boost website traffic and lead generation.

Our comprehensive strategy and execution has delivered remarkable results for Austworld. The enhanced brand personality and strategic content led to a marked increase in website traffic and conversions, firmly establishing Austworld as a leader in the plumbing industry.

The success of this project underscores the power of a well-crafted social media strategy. By understanding and leveraging the unique dynamics of their market, Austworld has set a new standard for engaging with end consumers and driving business growth through digital channels.

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