When Thriving Kids came to us, they had a brand new eCommerce store, a strong product, but a major challenge: their website wasn’t converting. With a conversion rate sitting at just 0.47%, any investment in paid advertising would risk wasting budget. Instead of rushing into ads, we focused first on building a solid foundation through conversion rate optimisation (CRO), transforming the site into a high-performing sales channel before scaling traffic with Meta Ads.
Rather than driving traffic straight into an underperforming funnel, we prioritised CRO updates to make every visitor count. Our goal was to create a seamless, trustworthy shopping experience that built confidence and encouraged purchase.
Here’s what we did:
This two-step approach of optimising first, scaling second, delivered rapid and measurable improvements within just 60 days:
By putting CRO ahead of paid ads, we set Thriving Kids up for sustainable growth. With a high performing website in place, our full funnel Meta Ads strategy was able to scale efficiently, reaching new audiences with creative that resonated and retargeting those who showed intent. The result? A brand converting above industry standards, with a clear pathway for continued growth through acquisition and retention.
