The holiday season is just around the corner and for many businesses, it’s the most profitable time of the year. If you’re ready to boost your Christmas sales, refining your marketing funnel over this time might be a good idea.
Here’s a step-by-step guide from our marketing consultant team on the Gold Coast that will help you update your marketing funnel for the holiday rush.
Start With Holiday-Themed Awareness Campaigns
Consumers are actively searching for gifts and holiday deals. To capture their attention early on, the awareness phase of your funnel should shift slightly to incorporate holiday-specific messaging. You can create blog posts, social media content, or even videos that highlight how your products or services can solve holiday needs or make for perfect gifts.
You could also update your Google Ads, Facebook Ads and other PPC campaigns to include holiday-related keywords and visuals. Make the most of email marketing by sending pre-holiday emails to your list with sneak peeks of upcoming Christmas deals.
Optimise Your Landing Pages for Holiday Traffic
Your landing pages or website are a critical stop for prospective buyers, so make sure they’re tailored for the holiday season. If you’re offering discounts, holiday bundles, or free shipping over November and December, make these prominent on the page.
Put some extra effort into making sure your site loads quickly and is mobile-friendly. During the holiday rush, an easy-to-navigate landing page with a fast checkout process is an easy way to boost conversions at the bottom of your funnel once consumers get to the decision stage.
Retarget High-Intent Shoppers in the Consideration Stage
Not everyone who visits your site is ready to buy immediately, which is why retargeting is so valuable. Consciously focus your holiday retargeting ads on visitors who showed high intent but didn’t complete a purchase, like consumers who viewed product pages, added items to their cart, or visited your checkout page.
You can show them new ads featuring limited-time holiday deals using holiday-themed designs and messaging.
Create a Post-Purchase Experience That Encourages Repeat Sales
Lastly, we highly recommend you create a special holiday referral programme that incentivises customers to recommend your brand to friends and family over November and December.
The Christmas season presents a golden opportunity to boost sales, but it requires a thoughtful approach and maybe even some tweaks to your marketing funnel. If you’re looking for a marketing consultant on the Gold Coast, get in touch today. We’ll help you perfect your holiday marketing funnel for boosted sales this time of the year.
