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Social Media Marketing Trends Worth Noting In 2024

With 2024 underway, it’s a good time to take a look at some of the social media marketing agency trends dominating the online marketing market.

As a social media management services provider, we here at Strategi Marketing Group aim to provide a social media marketing strategy that aligns with the latest trends to ensure that your business remains at the forefront of the digital marketing space.

So, let’s take a look at some of the trends worth noting that will shape social media marketing this year.

A Rise In AI Generated Content

The increasing popularity of generative AI over the past year or two has led to social media marketers taking this technology on board and using it to create posts and deliver content much more efficiently.

Research also shows an expected increase of up to 318% in using AI for customer support in 2024, with a 260% increase in using AI for editing images.

However, it should be noted that many consumers feel that AI-generated content is less trustworthy. As such, excessive use of this technology might be detrimental.

It’s also to vital to understand that every brand has a ‘tone of voice’ and generic content from Chat GPT will not represent your brand accurately and cohesively.

Managing Accounts On Fewer Platforms

There are a wide variety of social media platforms to use for marketing purposes. However, many organisations are feeling that managing so many social media accounts across all these different platforms is exhausting, expensive, and time-consuming, with the return on investment not necessarily worth the effort.

As a result, organisations are starting to reduce the number of social media platforms on which they have a presence and are rather intensifying their efforts on a select few platforms that yield the best returns.

According to research, TikTok saw a rise in social media marketing efforts of about 16% from 2022 to 2023, while on the opposite end of the spectrum, WhatsApp saw a decrease of 18% year on year as many businesses decided that it was no longer worth their while investing in marketing on the platform.

It’s vital to understand your target audience and meet them wherever they are – if you’re a lifestyle product based business, Pinterest might be more beneficial for you than if you’re a plumber for example. Understanding your customer is the first step to determining what platforms are the right match for your business and where your marketing efforts are going to have the greatest benefit.

Less Promotion And More Entertainment

It is becoming more apparent in 2024 that social media users prefer to use social media for entertainment value rather than for business purposes.

To achieve a better return on investment in your social media marketing strategy in 2024, the focus should be on creating content that has entertainment value rather than merely promotional material. In fact, at least 50% of your content should be ‘top of funnel’ awareness content and no more than 20% as bottom of funnel ‘sales’ based content… in fact, some experts even say no more than 5%.

Understanding the marketing content funnel and what content should be posted on what platform, to who and when is critical to success so investing in a social media strategy for your business is going to save you money in the long run.

To get expert social media management services in 2024, contact us now at Strategi Marketing Group. We are your online marketing specialists!

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