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Stop Wasting Words! Optimise Your Content for Lead Generation

If your website and marketing materials aren’t generating new local leads, they’re not doing their job. Strategi is here to share proven tactics to help you turn your content into a customer-attracting powerhouse—no technical expertise required!

While it’s possible to do this yourself with AI tools, (there’s still a correct way to go about it) and the flood of generic content online proves why you need to think like a digital marketing agency.

It’s time to stop wasting your words and start seeing real results.

Understand The Marketing Funnel

At the forefront of any successful content marketing strategy is a deep understanding of the marketing funnel. By understanding how potential customers progress from awareness to purchase, you can craft targeted messaging for each stage.

Imagine blog posts sparking initial interest with informative content, while ads nurture leads further down the funnel by offering valuable resources that address specific needs. This laser focus ensures you attract the right audience when they are most receptive.

Every marketing effort, from blogs to social media, becomes an opportunity to speak directly to their current mindset. By aligning messaging with funnel stages, you can guide your audience smoothly towards conversion, fostering long-term brand loyalty.

Choose Content Guaranteed To Get Results

Listen, nobody really wants to read about your company history (at least not right away). Your potential customers want to know how you can solve their problems and make their lives easier.

Focus on providing real value to your potential customers by solving their problems and making their lives easier.

Share your expertise through practical how-to guides, case studies demonstrating your success, and insights specifically relevant to your local market.

Sweeten the deal by offering irresistible lead magnets like downloadable resources, exclusive discounts, or behind-the-scenes content that gives them something they can’t find anywhere else.

What Do My Customers Want to See?

Think about your customers’ biggest pain points. What are the questions they ask you most often? What solutions do they desperately need? Keeping the marketing funnel in mind, let’s consider some ways to create content that will resonate with your audience.

  • Topic 1: Solving a Common Problem: What frustration does your ideal customer constantly face? Content like “The Ultimate Guide to [Common Problem] for [Target Customer Type]” or “5 Expert Tips to Avoid [Pain Point] and Save You Time/Money” demonstrate your understanding of your customers’ needs.
  • Topic 2: Making Their Lives Easier:  How can your product or service make your customers’ lives simpler, less stressful, or more enjoyable? Consider blog posts like “3 Easy Ways to [Achieve Desired Outcome] with [Your Product or Service]” or “[Product Feature] 101: How to Get the Most Out of Your Investment “.
  • Topic 3: Helping Them Reach Their Goals: What are your customers ultimately trying to achieve? Create content that supports that bigger goal, such as “How to [Achieve Goal] Even If You’re on a Budget” or “The Beginner’s Guide to [Goal-related Activity].”

Jot Down Your Top 3 Topics, Then Hop On Call With Us

You have great ideas, but creating content and running your business is a lot to juggle. That’s where we come in! Our experienced copywriters write straightforward, compelling content designed to get you noticed.

We handle the technical side of things—managing your blog, optimising your website, and keeping up with the latest SEO trends.

As your trusted digital marketing agency, we provide customised strategy and up-to-date writing skills, and we track results so you can see exactly how your content is growing your business.

Get your FREE consultation call, and let’s discuss how we can turn those topics into local lead magnets.

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