Well done on investing time and money into creating a stunning website that truly reflects your business. Now, the next important step is to make sure that your potential customers can find it. This is where our SEO agency and the digital marketing agency Gold Coast can weave their magic.
Discover three essential things our digital marketing agency will do to ensure your website is a successful asset in your marketing toolbox.
Being First Matters!
Here are some interesting statistics that will help to demonstrate why showing up on the first page in a Google search is so important:
- Of all the traffic on the internet, 71% is to Google’s first search page.
- Almost 92% of this traffic will stay on the first page.
- When searching, 75% of users will not scroll past the first page.
- The search result in the number one spot gets close to 29% of all clicks, while the top 3 results get a combined count of over 54% of clicks.
- And lastly, less than 1% of results on the second page will get a click.
So if your page is showing up lower down on page 1 or even worse on page 2, you are missing out on a vast pool of potential leads, sales and, ultimately, bottom line.
SEO For Success is Both On-Page and Off-Page
Let us break down the difference between on-page and off-page SEO. On-page SEO focuses on the following:
- Optimising content, structure and HTML to be search-engine friendly.
- How? Include relevant keywords, make use of correctly constructed meta tags and descriptions, and ensure your website operates seamlessly across all types of devices (phones, tablets, laptops/desktops).
Off-page SEO revolves around building reliable backlinks to your website from legitimate sources. This serves as a signal to web browsers that the content is relevant and dependable. More good backlinks equate to progress up to the top of the first page of results.
Get Help From A Reliable SEO Agency
When choosing a partner for your SEO services, look for a team that can tailor their services to meet your specific requirements. Each website is unique, so they will need flexible strategic offerings to help you succeed.
If you are ready to climb that search result page ladder, schedule a free discovery call today with us at Strategi Marketing Group. We offer comprehensive SEO agency services on the Gold Coast to help your business thrive in the ever-changing digital landscape.