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Your Step-By-Step Monthly Analytics Checklist for a Thriving Website

Is your website admin more confusing than helpful? You’re not alone! As your trusted Gold Coast online marketing agency, we get it. That’s why we’ve created this simple checklist to help you analyse your website and fix what’s not working.

With these insights we can turn your website into your hardest working sales person.

Where to Find Your Analytics

If you use a website builder like Wix or WordPress, they usually have built-in analytics. Here’s where to find them:

  • Wix Analytics:  Log in to your Wix dashboard and go to “Marketing & SEO” > “Analytics”.
  • WordPress Analytics: Install a plugin like Jetpack or MonsterInsights to connect Google Analytics to your WordPress site.
  • Google Analytics: If you want more detailed data, create a free Google Analytics account (Analytics Tools & Solutions for Your Business – Google Analytics) and follow their setup instructions to add tracking code to your website.

Your Monthly Checklist – What to Track & Why

Grab a pen and paper—let’s get started! The monthly analytics checklist below will help you uncover clues to whether your website is attracting customers or turning them away.

  1. Overall Website Traffic
  • Where to Find It: In your website platform’s analytics or Google Analytics, look for the “Audience Overview” section.
  • What to Track: Total number of visitors over the past month.
  • Write Down: The number and whether it’s increased, decreased, or stayed the same compared to the previous month.
  • Why This Matters: Big changes signal potential problems (or successes!) to investigate further.
  1. Top Traffic Sources
  • Where to Find It: In your analytics dashboard, look for a “Traffic Sources” or “Acquisition” report.
  • What to Track: Where most of your visitors are coming from (search engines like Google, social media management services platforms, paid ads, direct traffic, etc.).
  • Write Down: Your top 3 traffic sources.
  • Why This Matters: Tells you which marketing efforts are paying off and where to focus your time and resources.
  1. High Bounce Rate Pages
  • Where to Find It: In your analytics, look for “Bounce Rate” within your “Content” or “Behavior reports”.
  • What to Track: Pages where a high percentage of people leave quickly (a bounce rate above 70% is considered high).
  • Write Down: 2-3 pages with the highest bounce rates.
  • Why This Matters: It could mean slow loading times, confusing design, or content that is missing the mark and needs fixing.
  1. Website Load Speed
  • Tool to Use: Google’s PageSpeed Insights
  • What to Track: Your website’s speed score for both desktop and mobile versions. Aim for a score above 80.
  • Write Down: Your speed scores for desktop and mobile
  • Why This Matters: People expect fast websites, and slowness impacts user experience and search rankings.
  1. Mobile-Friendliness
  • Tools to Use: View your website on your own smartphone and tablet, plus use Google’s Mobile-Friendly Test 
  • What to Track: Any issues with how things look or function on these smaller screens? Look for broken images, overlapping text, or buttons that are too small to tap easily.
  • Write Down: Specific issues you find.
  • Why This Matters: A bad mobile experience will drive away potential customers.

Get a free website performance audit with our Gold Coast online marketing agency experts. This comprehensive audit covers all the bases, from SEO to loading speeds and mobile integration, for an in-depth analysis of how your website really stacks up.

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